"La meilleure des apps bancaires"

Mobile banking apps for AXA

"The absolute focus on simplicity and usability allowed us to develop an app that is usable and useful for all our customers, not only for ‘digital natives’."

Jan Puype, e-Banking Officer

  • The challenge

    The best mobile banking app for iOS and Android

  • The result

    4 times more mobile users than initially targeted

  • 2012-2014

  • Project based

 

Approach

  • Wireframes
  • Design concepts
  • Click model
  • Usability tests
  • Visual design

 

 

  • The AXA mobile banking apps had to create a ‘wow’ experience so that clients would enthusiastically recommend the apps – and by extension the bank – to family and friends. In addition, AXA wanted to have apps that clearly stand out from the competition.

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  • The apps provide what it is really all about: managing your financial affairs fast and efficiently. The minimalist design with a strong focus on content creates a truly innovative approach in mobile banking. The focus is not on the typical banking functions, but on the relevant content. E.g. the start screen allows AXA customers to immediately consult their account balances or transfer money from one of their accounts. This way, clients do not have to adapt to the structure of the app. It is the app content that serves the customer!

  • This innovative approach was our winning concept: it guarantees that the focus is on the user. This way, working with the app will keep on providing a ‘wow’ experience, especially in the long run. Another advantage: this concept can be transferred effortlessly to all mobile platforms and thus provide a consistent, recognizable AXA experience throughout.

 

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"The absolute focus on simplicity and usability allowed us to develop an app that is usable and useful for all our customers, not only for ‘digital natives’."

Jan Puype, e-Banking Officer

  • The challenge

    The best mobile banking app for iOS and Android

  • The result

    4 times more mobile users than initially targeted

  • 2012-2014

  • Project based

 

Approach

  • Wireframes
  • Design concepts
  • Click model
  • Usability tests
  • Visual design

 

 

Approach

  • Wireframes
  • Design concepts
  • Click model
  • Usability tests
  • Visual design

 

 

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