It works better if it's pretty

A new visual style for Kluwer

"Through close cooperation between our team and the designers of Human Interface Group, we have created a clear and user friendly design in a short amount of time. The result is a web application where the user can find his way through the tax maze in a transparent way."

Mark Caelen, Software Solutions Manager (for the online tax calculator)

  • The challenge

    Completely new visual look for professional and non-professional web applications

  • The result

    25% more users complete the entire flow

  • 2012-2013

  • Project based

 

Approach

  • Visual style
  • Graphical building blocks
  • Visual Design Guide
  • Coaching during implementation

 

  • Kluwer develops applications for professionals with a very thorough knowledge of their field of study, e.g. in the legal, tax and healthcare sector. They expect an application to be complete, performant and easy to use. And to look pretty. In addition, there are also applications for the non-professional market. The online tax calculator for example is meant for the regular taxpayer, who is not a tax expert. These users expect that complex content is presented in a simple and clear way, with an attractive and modern design.

  • The new visual style meets Kluwer’s objectives and requirements: beautiful, fresh, special and yet suitable for complex web applications for intensive use. The design fits perfectly into the Kluwer story and the company’s branding.

  • We provided Kluwer with a complete visual UI. It consists of graphical ‘building blocks’ and detailed guidelines, with which developers can easily design new applications. The developers only need a minimum of support to put the visual design into practice.

  • The results of the first implementation of the visual design guide, the online tax calculator, were impressive: nearly 20% more success rate in completing the mortgage simulation wizard and nearly 25% more successrate in compeleting the entire workflow.

 

"Through close cooperation between our team and the designers of Human Interface Group, we have created a clear and user friendly design in a short amount of time. The result is a web application where the user can find his way through the tax maze in a transparent way."

Mark Caelen, Software Solutions Manager (for the online tax calculator)

  • The challenge

    Completely new visual look for professional and non-professional web applications

  • The result

    25% more users complete the entire flow

  • 2012-2013

  • Project based

 

Approach

  • Visual style
  • Graphical building blocks
  • Visual Design Guide
  • Coaching during implementation

 

Approach

  • Visual style
  • Graphical building blocks
  • Visual Design Guide
  • Coaching during implementation

 

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