The SmartWithFood app, for food to suit your needs

A user validated app for SmartWithFood

"During the agile development of the SmartWithFood app, Human Interface Group consistently carried out both usability and UX testing. This resulted in an optimized application matching user needs and SWF’s objectives. We are very pleased with the result."

Ilse Van der Weeën, Marketing Manager

A user validated app for SmartWithFood

  • The challenge

    Consumers often have high expectations of an application. If an app cannot meet their expectations immediately, they won’t take long to dump it. How can we maximize user retention?

  • The result

    With a combination of focus groups, user tests and diary studies, we were able to perfectly gear the app to the consumer’s needs.

  • 2017

  • Project based

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Approach

  • Focus groups
  • User tests
  • ß-tests and diary studies
  • Ready to launch tests

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Scanning in the supermarket

Are you a vegetarian or vegan? Are you looking for gluten-free or lactose-free products? Or do you just want to quickly and easily find the right food products to suit your taste and diet? With the SmartWithFood app, you simply scan the product’s barcode and immediately find out whether it fits your needs and preferences. The app will even suggest alternative options.

Thanks to a combination of focus groups, user tests and diary studies, we were able to perfectly gear the app, from concept to final version, to the consumer’s needs.

That’s the way to confidently launch an app!

Value

An app will only be successful if it clearly has added value. Initially, the app’s purpose was to help people suffering from food intolerance make the right dietary choices. When we started user testing in the early stages, we noticed however that people who want to make well-considered consumer choices as part of their personal lifestyle were also very keen. People who follow a vegetarian or vegan diet, for example. Or people who want to avoid added sugar.

The user tests quickly revealed an enormous need for reliable nutritional information. The test participants were immediately very enthusiastic about the application.

Product info   Product alternatives

Proof of usability

Ease of interaction and navigation are basic elements, of course.

Scanning products is a key action in this app, hence we wanted to be sure that consumers walking through the supermarket, or taking something from their kitchen cupboard at home, would be able to do this easily and swiftly.

  • But with a shopping list in one hand and a shopping cart in the other hand, will consumers still be willing to take their smartphone and scan a product?
  • And for how long will the app remain interesting to the consumer?
  • Once you know whether a certain product is right for you and which are the alternatives, will there be enough incentive to continue using the app?

We wanted to answer all those questions before launching the app.

The entire app’s interaction was tested and improved through several rounds of user testing and diary studies. The use of the scanner was highly appreciated. Users find it fun and easily get the hang of it. We were also able to pinpoint where exactly more support was needed. Tooltips were included here and there, to help users discover the various functions at the right time.

Tooltip

Context

Beta-testing and diary studies gave us an insight in the most effective use in shops, and allowed us to make recommendations to further improve the experience. Users also really appreciated the fact that feedback about missing information can be sent from the app to SmartWithFood in a very simple way.

Give feedback

A lot of people consequently opted to be kept up to date. This increases the sense of involvement. That’s how your users will become real ambassadors for your app.

User onboarding

Consumers will not just stumble upon this app. They’ll read about it in a magazine or a blog, or hear friends talking about it, and will then go and find it. That’s how they’ll end up on the website or the SmartWithFood pages in app stores. These have to not only clearly show the value, but also excite consumers to use the app. That’s why we had to be sure, before the launch, that we would be able to bring consumers on board through these various channels.

With the feedback received from test subjects, we were also able to improve the information on the website and in the app stores.The images in the tutorial immediately show how the app works.

Tutorial   Tutorial

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

"During the agile development of the SmartWithFood app, Human Interface Group consistently carried out both usability and UX testing. This resulted in an optimized application matching user needs and SWF’s objectives. We are very pleased with the result."

Ilse Van der Weeën, Marketing Manager

A user validated app for SmartWithFood

  • The challenge

    Consumers often have high expectations of an application. If an app cannot meet their expectations immediately, they won’t take long to dump it. How can we maximize user retention?

  • The result

    With a combination of focus groups, user tests and diary studies, we were able to perfectly gear the app to the consumer’s needs.

  • 2017

  • Project based

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Approach

  • Focus groups
  • User tests
  • ß-tests and diary studies
  • Ready to launch tests

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Approach

  • Focus groups
  • User tests
  • ß-tests and diary studies
  • Ready to launch tests

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Or leave us a message