May 30 2017
9h30 - 13h30
San Marco Village
On May 30th, we welcomed over 40 people keen to find out more about how user experience, artificial intelligence and a great customer experience can help you generate business.
Interested in the presentations? You can find them here:
Three keynote speakers will help you understand why the digital future shouldn't be intimidating for you and your customers.
3 Things You Need to Know About People & Technology. Urgently.
Johan Verhaegen, UX Strategist Human Interface Group
New technologies like Virtual Reality, Artificial Intelligence, Robotics and Genetic Engineering are growing at an exponential rate. By contrast, we poor human beings evolve in a much slower, linear way. Every day, tech visionaries picture a new, hybrid digital-physical world where automation sets the pace. But we, the people, seem to be put into the passenger seat of our own evolution.
That’s more or less the story of the day. And it’s a bit frightening, both from a human and a business perspective. But it doesn't have to be.
The challenge for companies in the years to come is to create digital products that people value, trust and understand without feeling neglected, overwhelmed and confused. That's a huge undertaking in which time is not on your side. But it is doable when you put people first.
Learn from the field of UX what people really appreciate in technology. I’ll uncover 3 essential things you need to know about human beings, so the digital future will become a little less intimidating, both for you and your customers.
Creating customer value through artificial intelligence?
Bernie Caessens, Managing Partner Resolved
With roughly 70 years on the clock, artificial intelligence is not new. AI has been hot, dead, buried and alive again several times. But now it is back. Hot and blazing, shining more than ever. And outshining human performance in many areas thought impossible before. And it is entering business life at an unseen pace.
But what for? What can AI do for my business? And moreover, can it help me create customer value? In this talk I will briefly review AI and demonstrate what can be achieved today with neural networks, and practically, how neural nets can help us create customer value.
Delivering Flawless and Memorable Customer Experience with one platform
Alexandre Guytard, Territory Sales Manager Kentico Software
To attract and retain one’s audience, online retailers must constantly innovate, using all the tricks in their technological arsenal. Shoppers expect to find the products and supplementary information they’re looking for, regardless of which device they’re using or where they are.
Retailers must meet these expectations by providing personalized, information-rich customer experiences that stretch across devices and screens and adapt to customer needs and goals. Easier said than done? Not if you can do this using one single platform.
Marketing Professionals, Digital Marketing Evangelists, IT Managers, R&D Managers or UX Managers