Digital First

Designing great apps is easy, designing great experiences is not. That’s why so many apps fail these days.

“What happened? We did everything right: we used intuitive interaction patterns and our app looks stunning. We even user-tested the damn thing! What did we do wrong?”

Well, chances are you jumped right into early sketching and wireframing without thinking about the experience you want to offer first.

In his talk at Digital First, our UX Expert Tommy De Kimpe talked about the questions you need to ask before you even consider starting the actual design: 

  • What is the value we are offering?
  • How does our app fit into the overall customer journey?
  • What are the principles that should guide our design?

Tommy explained how to start from a UX Framework to find the answers and create that great user experience you’re looking for.



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