April 28 2016
14 to 18 PM
The Retail Academy
Organizations that offer products or services to customers cannot survive without an e-shop. Consumers expect 24/7 access to everything a manufacturer or service provider has to offer.
In the past 15 years e-shops have evolved into mature and solid sales channels. Proof of that can be found in established features: rich landing pages, advanced search functions, interactive results pages, elaborate product pages, smart customer service tools, and so on.
And yet, e-shops vary in quality: Sometimes online shopping is a breeze, but often complex pages, incomprehensible product categories, complicated search controls and hard-to-use checkout flows result in a horrible user experience.
In this training UX Strategist Johan Verhaegen talks about the most important user experience principles to build a successful e-shop. On top of that you get a lot of practical tips and insights to use right away.
And as a bonus, we live-test your e-shop!