Insights

Great UX is what we live and breathe … so we also blog about it!

Johan Verhaegen

UX Strategist

My 14 year old son never has been into consuming daily news. To him, news websites contain way too much ‘uninteresting stuff’ and I doubt whether the news that pops up in his Facebook status and YouTube channel gets any of his attention. Until I showed him Quartz, an app that serves up news in conversation style.

Does it work? It sure does! Why? It’s the value that keeps him coming back.

 

Tommy De Kimpe

UX Expert

Benjamin Franklin – one of the US founding fathers – once said:

”He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.”

The Franklin story always comes to mind when I see companies hesitate to ask their customers to participate in user testing. Why are you so afraid to ask users for something, when there are such positive effects?

 

Tommy De Kimpe

UX Expert

“David, what the hell is this supposed to mean….?!?”

Find out what the story of David is and how personal stories can help us build a better experience.

 

Johan Verhaegen

UX Strategist

“When will Virtual Reality become mainstream?” My answer is simple: now!

So ‘virtual reality’ is here today, and it’s here to stay. But what does this mean for UX designers like myself?

 

 

Johan Verhaegen

UX Strategist

Nowadays, it’s almost impossible to interact with a company without using some kind of computer. I personally love this evolution. Gone are the days where your only option was to physically transport yourself to a travel agency, a car dealer or a real estate agent.

A fascinating future lies ahead, but what worries me in these trends is that companies I visit put a lot of focus on the “digital” part of the transformation, but not so much on the “customer-centric” part of that transformation. And that’s a problem.