Great UX is what we live and breathe … so we also blog about it!
Offering value is the start of every great digital experience. A digital product that doesn't provide clear value to customers is doomed by definition.
But building a valuable product is one thing, convincing users that it is valuable to them is another. You might have put tremendous effort in your product and you might be convinced of its phenomenal value, but are your users? Do they care?
You might have overlooked an essential aspect of every valuable technology: you need to get your users on board and keep them there. Enter User Onboarding.
My 14 year old son never has been into consuming daily news. To him, news websites contain way too much ‘uninteresting stuff’ and I doubt whether the news that pops up in his Facebook status and YouTube channel gets any of his attention. Until I showed him Quartz, an app that serves up news in conversation style.
Does it work? It sure does! Why? It’s the value that keeps him coming back.
Benjamin Franklin – one of the US founding fathers – once said:
”He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged.”
The Franklin story always comes to mind when I see companies hesitate to ask their customers to participate in user testing. Why are you so afraid to ask users for something, when there are such positive effects?
“David, what the hell is this supposed to mean….?!?”
Find out what the story of David is and how personal stories can help us build a better experience.
“When will Virtual Reality become mainstream?” My answer is simple: now!
So ‘virtual reality’ is here today, and it’s here to stay. But what does this mean for UX designers like myself?