Great UX is what we live and breathe … so we also blog about it!

Lore Nuyens

UX Expert

We use Hotjar to gather quantitative user feedback on websites. Thanks to the heat maps, you gain insight into what your visitors are doing on your website, and using the built-in surveys, you can also find out why your visitors are doing what they’re doing.

We’re excited not only about what this tool can do, but also about how easy it is to get the hang of it. The technical term for this would be: excellent user onboarding. When you do it right, you can turn your users into real fans. Just like Hotjar!


Pentair Thermal Management

Pentair Thermal Management is a full-service designer and integrator of optimized heat management systems. For over 50 years, this company knows that innovation and customer satisfaction are the keys to success. With the help of Human Interface Group, the company recently developed a user-friendly and innovative floor heating thermostat for the international market.

In this interview Patrick Hendrickx, Product Manager at Pentair Thermal Management, talks about developing the Raychem SENZ thermostat together with Human Interface Group.


Johan Verhaegen

UX Strategist

Are your customers happy with your e-shop? Not an easy question to answer, is it?

Using analytics software, you can find out how easy or difficult it is for your customers to navigate through your shop. But just because you can see what is happening, doesn’t mean you know why it’s happening. To find out the reasons, you’ll have to go out and talk to your customers.

With the right combination of tools and fieldwork, you’ll measure your customers’ satisfaction about your e-shop a lot more efficiently.



Euroclear is an international provider in post trade services, headquartered in Brussels. They offer products and services to more than 2,000 clients in 50 different countries. Their clients are very diverse in what they do and how they work. That probably sounds familiar. But how do you deal with that?

In a 3 minute video, Tom Debruyckere, Head of Digital Customer Experience, shares his insights...


Lodi Janssens

UX Designer

I work as a UX Designer and felt flattered when I read an article by Fred Beecher, a renowned User Experience Design director. He stated that all UX professionals are great at what they do because they all share the same typical characteristics.

Having a well-suited character for the job is one thing, developing that character further to become better each day is another. The best way to learn new skills is by being challenged by and share ideas with a team. And that is exactly what we try to do at Human Interface Group during our Co-Creation days.